The Vision -
The Cruise industry has an 8% worldwide growth and a 30% plus annual growth in our initial market with a 28% - 30% return on capital. Those returns are based on a very conservative 55% occupancy rate in an industry that has an average 74.1% occupancy rate. As reported by the Wall Street Journal on February 26, 2006, ours is a $15 Billion Dollar industry with a 39% growth in this corporation's planned secondary market over the past 5 years.
Our primary objective is to take advantage of this market by positioning ourselves as the premier boutique cruise line in our markets.
Primary Markets
Australia
South Seas
Antarctica
South China
Growth Markets
Caribbean
Western North American coasts
Great Lakes
Western/Eastern South American coasts
Executive Summary
Business Plan
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